Welcome to this week’s property report.
It has been raining for the best part of the day today… and whilst a bit dreary has got locals excited as we are hoping it translates into some decent snow this weekend up on the slopes!
Town is also at capacity as we have the Ranfurly Shield rugby match on tomorrow in town. Otago are playing Thames Valley and the last update was that 3500 tickets were sold, so the town will be in full swing tomorrow!
I have a had a number of clients down with school holidays this week, it has been great to see a number of you and hear of your plans. Most of the Ray White team have escaped town this week so a quiet week on new properties being released to market.
I recently undertook research to get a better understanding of the current buyer network, what age are they, what reason for purchasing and what type of property they are looking for.
Although not limited to all, I am seeing two distinct groups emerge and this will help shape my advertising considerations for my upcoming listings. Recently there has been an increase in activity from professionals who either have their own businesses and can work remotely and those with career positions that can enable them to work remotely. This has been evident in a younger age group looking for quality homes from which to create that ultimate work / life balance.
Then there’s the Baby Boomers. I have a significant number of buyers who are now exiting farms or businesses and moving to Wanaka for full time retirement. They are typically originally South Island based, although I did play golf on Wednesday with a Doctor of 42 years who had just retired and moved down from Cambridge.
It is all great intel for me, and allows me to ensure that I tweak my advertising campaigns to best reach new buyers.
I have also just signed up my 40th sale in just a fraction over two years at Ray White. The back end of this year should be really exciting with new projects I am currently working on too – so stay tuned!
It has been twenty years since I was on the Carisbrook terraces supporting Otago rugby as a student so tomorrow should be fun with my own family. I’ll hopefully see a few of you out and about around the ground.
Have a great weekend