Interview – Peak Interiors – Home Staging and Interior Design
I recently viewed the home staging that was installed by Peak Interiors for a new build in the StackBrae development that we had listed. The overall effect of a staged home versus an un-staged home, especially a new home, is drastically different. The team at Peak Interiors did a great job and I personally believe this led to positioning the home as a premium property, which ultimately led to an offer under contract. I managed to spend an hour with director David Evans and gained some insight into his experience and knowledge on not only home staging, but also on interior design.
How long has Peak Interiors been active and how long have you been involved?
We rebranded to Peak Interiors in 2014, but Kath has been operating in the Interior field in the Southern Lakes since 2000. We first staging offering our staging service in 2008.
Peak Interiors offers a full range of services, how would you describe what you offer and your point of difference?
We have two parts to our business, Interior Fit-out and Home Staging
Our interior fit-out side can offer a full turn-key solution to our clients. We can arrange tradespeople, supply furniture and blinds or help with your interior design requirements. We carry out consults, measures and installation of blinds and curtains, and even have our own truck for deliveries. Our service isn’t just limited to residential work – we also work on a number of commercial projects. We are currently working on the Residence du Parc project in Queenstown where we are supplying all the furniture packages for the 48 x units.
Our home staging service stretches throughout the Southern Lakes.
We can offer a full home staging service for an empty property or can complete a part staging.
Has interior design always been part of your career?
While I have a property degree, I have always had a passion for architecture and interiors, which has lead me be in the current field. Having an understanding of Real Estate and Valuation while having a creative side is beneficial in getting the best results from a property for the vendor.
I personally believe staging homes to be a critical element in the sales offering, what are your thoughts?
I agree. Staging can help to enhance the property to its full potential to gain the attention of the target market. While New Zealanders have taken longer to feel comfortable in investing in staging, it has been common place in the USA and Australia, and now common place for many Auckland properties. We have had a number of properties which we have staged and the results have amazed both the vendor and the agent.
Is it just new homes you can supply furniture to, or can you substitute furniture and or add some ‘hero’ pieces to raise the level of a homes offering?
We can offer both services. Often a house may have a beautiful interior but may just be missing a few items such as artwork. We can offer these specific items to help enhance and finish the house ready for marketing
What is the ‘fresh eyes consultation’ you offer?
A fresh eyes consult is in the name. It’s a service where we, Peak Interiors, are engaged by the vendor or Real Estate Agent to view the subject property to get our professional opinion on how we feel the pretty can be enhanced or set up to help with the marketing and presentation of the property. Often properties can get cluttered or too personalised which can often be a negative when it comes to marketing the property.
A fresh eyes consult includes Peak Interiors taking photos and making notes on the various rooms, which is then put into a document and presented to the vendor and agent.
What do you believe are key characteristics people consider when they enter an Open Home?
I feel a property marketed needs to be clutter free and appealing when the potential purchaser walks in. We try to portray a lifestyle which the vendor may desire. People walking into a property want to ask into a property and feel a connection and feel they could move straight in. The photos are also important to gain the attention of those viewing online, and that is when we consider items which will look both in person but also be effective for print media. Every house is different so we stage to suit both the house and target market.
What is the most rewarding part of your role with Peak Interiors?
The most rewarding part is satisfying the client and knowing the love the finished product. In terms of staging the most rewarding part is getting great results for the vendor. When you complete a staging and it is really looking the part is great, but the vendors getting the sale and a great price is why we do it.
What do you believe are key considerations for opening and successfully running a business here in Central Otago? And are there any learnings that you would share with others who are looking to potentially relocate or start a business here?
The Central Otago market is a unique market. Often people have visited the likes of Wanaka and Queenstown in summer or the middle of ski season and seen it packed and think their business or idea could go gangbusters.
This is not always the case. While year on year the population and visitor numbers increase the actual number of people living in the area are comparatively low. It is important someone looking at relocation does carry out good research and has a good business plan, as things are more expensive and we do have limited commercial spaces compared to other larger cities. Freight is also a big expense into the area.
There has to be some trade off for living in paradise right?
Best place to get coffee in Wanaka?
I enjoy reading the paper with a good coffee at Urban Grind.
Wanaka offers so much in both winter and summer, have you seen any changes to your business demands throughout the year?
The summer months is our busier time for staging as the weather is better and there tends to be more listings. In terms of the interior side as it gets cold we are doing more curtains to help people keep their house warm and in summer we do a lot of sun filter blinds to help keep the heat out.
What is Wanaka’s best kept secret?
For me it would be Eely Point. A great relaxed spot and shallow beach away from hustle and bustle of town.
Best advice for people moving to Wanaka?
Be prepared for a hot summer and cold winter and embrace the environment and style in the area has to offer.
It’s 10am on a Sunday morning – where would we find you and what are you doing?
At home trying to keep up with my kids and probably on my second or third coffee of the morning.
Favourite time of the year in Wanaka and why?
Summer. Enjoying the weather, walks and the lake.
Dave can be contacted through Peak Interiors.