Interview: Ben Logan from Logan Lore – Outdoor Mind and Body Experience
In my role I get to meet some really interesting people both as vendors and also buyers from around NZ and offshore. I recently me Ben Logan, and his partner Bel Jones, who is a local photographer here in Central Otago.
It was really refreshing to listen to their philosophy of life and understand the businesses that they run from their base here in Wanaka. As the Director of Logan Lore, Ben enables clients to experience the beautiful outdoors that Central Otago offers, which is something that what we all could potentially do with more of…… the need for space, slow down, fresh air and no mobile phones!! Ben takes you outside of your comfort zone and enables you the chance to reset the pace of your life, away from the many detractors and stressful lives that many of us lead.
It is a really interesting read – Ben offers a service that I would encourage either families, work colleagues or a bunch of friends to consider getting involved with.
Can you tell us a bit more about Logan Lore is and what you do?
First and foremost, Logan Lore is a philosophy – a way of living and a commitment to develop into the best version of yourself.
On the surface, it seems as though most people are thriving and on top of life, when in actual fact the reality shows that we are not doing anywhere as well as we could. The science and statistics show that the majority of us are overstressed, overweight, have average physical health, low lying anxiety and are lacking overall life happiness and life purpose. The construct and constant hustle of the modern life is taking its toll and revealing that many of us do not have the skill sets needed to navigate these problems.
We provide performance and survival courses for men and corporate team building, leadership and performance optimisation courses and retreats. My goal is to challenge what is possible in and out of the workplace, and to introduce concepts and training that takes individuals and their personal, family and work life to the next level. The idea of performance and survival is highly transferable and can be used in all aspects of life. No one can operate at their full potential with chronic stress and anxiety. The most well-trained employees will never reach individual and company potential with poor health, wellness and a lack of mental resilience. To thrive in this world we need health, strength, mindset strategies, resilience, creative thinking and the ability to be a great leader as well as operate as part of a unit. Our courses provide groups and individuals the mindsets, skills and knowledge to achieve this.
What motivated you to launch Logan Lore?
My motivation to create Logan Lore comes from my own personal goals. What is the best husband and father I can be? What level of health and fitness can I achieve? How can I create a thriving business that still provides mental happiness and a great life balance and how can my work add and compliment my family and I rather than take away from it? These goals, coupled with my background in relevant areas and an immense interest in working with and seeing development in others, are my motivation behind Logan Lore.
Who are most of your clients? (gender / life stage etc)
The majority of my clients are in their mid 40’s and they generally work in a professional capacity. They have worked hard for the last 20 years and now realise that the wheels are starting to fall off and they need help sustaining and furthering to develop what they have created. Also we are working with families and groups of friends looking for new experiences and we can easily tailor the experience to suit your needs and outdoor levels.
Who should consider doing one of your programmes?
Our courses are open to all but for true success, there is a level of dedication, commitment and personal drive needed. Those groups and individuals who want more out of work and life, those who are willing to look outside of the box and those who have a drive for success would find great rewards within our courses.
What aids clients in getting the most out of one of your sessions?
In providing successful training I feel there need to be three fundamental components. The knowledge, the teaching or training and the strategy on how to implement and tailor that to one’s individual needs and circumstances. Our energy and commitment, the individualisation, the construct of our course and the setting in which they are held are what aids our clients in getting the most out of sessions.
Is there a particular size group that you cater to or can you accommodate varying ages, skill sets, work groups etc?
The majority of our courses are bespoke. We place a very large emphasis on the ability to tailor our concepts and training to different ages, abilities, backgrounds and professions. For us, no two courses are the same – this difference is crucial because each individual, group or business has different needs. Part of the fun for us is the need to constantly adapt.
What is the most rewarding part of your role?
Without a doubt, the most rewarding part of what I do is seeing sustainable, long-term growth and development in the groups and individuals and seeing the benefits that provide. I love seeing happiness, smiles and walls being broken down.
Have you ever been in a life or death survival situation? If so, tell us about it and how you got through it.
I have been in hostile and dangerous situations before, but not what I would call life or death. My thoughts are if one finds themselves in that situation, they have gone beyond what their training allows for. I know my strengths and weakness and I live accordingly, I feel my background, training and preparedness provides me a great buffer and keeps me in my lane.
What does being based in Wanaka offer your business?
Operating Logan Lore from Wanaka offers me a place where I can happily raise my family and still achieve personal growth. It is a place that provides mental clarity and allows me to set the pace of life. It also provides perhaps the world’s most beautiful stage to hold our courses. I feel breaking pattern and getting people out and into this place we call home, adds great layers to the experience.
What is Wanaka best-kept secret?
Every local has hidden spots that he and his family escape to. For my family and I, we have certain areas especially in Autumn that we love. There are many hidden gems around the river.
Best advice for people moving to Wanaka?
My best advice is to use moving to Wanaka as an opportunity to architect a life that serves you and family the best. Take the time to plan goals and shape a life around them.
Best place to get coffee in Wanaka?
I don’t drink coffee but my wife lives at Kai.
It’s 10am on a Sunday morning, where would we find you and what are you doing?I do not drink coffee but my wife near lives at Kai.
If not on a course, you will find my family and I hiking, four-wheel driving or exploring the trails of this region.
When is your next expedition / intake?
We have online courses all year round, our men’s expedition twice per season and the rest of our individual, family, group and corporate courses we design around when suits you best. We are also starting a podcast next week.